Del Breckenfeld is Director of Entertainment Marketing at Fender® Musical Instruments Corp., the biggest name in electric guitars, amplifiers and musical products. Before coming to Fender, he worked for Dean Guitars, where he developed a groundbreaking promotional program for Anheuser-Busch, working with some of the most astute marketers in the world. Through his career he has worked with some of the biggest names in music, movies, and TV and has been involved in promotional campaigns with some of the world's most successful and best known brands, all while learning the ins and outs of partnership marketing.